It's time to write differently
BUT FIRST, PAUSE.
How good it feels when a client's lightbulb moment flicks the switch on a mindset shift.
The unique blend of skills, knowledge, wisdom, intuition and purpose that makes you the coach you are.
Do these moments of bliss, wonder, uniqueness and deep satisfaction come through in your copy? Because it's these that your clients will be attracted to.
Take three deep, nourishing breaths and think about:
IT'S TIME TO LIFT YOUR COPY, MESSAGING AND BRAND LANGUAGE TO A NEW LEVEL
If you've hit writer's block or your copy feels generic and not a bit like you, it's likely that you're not telling your own story or writing from your heart.
Establishing your how, what and why may seem like a bit of a luxury but it will save you hours and energy in the future.
And if you've all the great ideas but don't seem to be able to organise, order and articulate them, then I can write them for you or help you to write for yourself.
BECAUSE IT'S EFFECTIVE AND IT FEELS NATURALLY GOOD
The old generation of marketing may have told us that we must sell with fear but that doesn't sit well with those who make a business of healing the effects of burnout and trauma, so let's start putting benefit, kindness and compassion first.
Welcome to my website
I'm Amanda Fearn, an experienced copywriter, writing coach and brand language consultant on a mission.
Having spent years in corporate copywriting, most of my time is now spent writing for coaches and therapists: working on their brand language, getting to the root of their unique offering and making their words sing.
My aim is to bring the put-righters together with the people who need them.
Not all writers and writing coaches are the same, I'd love to tell you more about why I'm different and get to know more about why you're one-of-a-kind too.
Allow Debbie to tell you what it's like to work with me
I coach you to write for yourself
What I do for corporate clients made accessible to everyone. Together we'll find your starting point, discover your voice and boost your enthusiasm. Whether you need one-off coaching or regular top-ups to help you flex to the market and social media, there's a package to suit your business.
With twenty years' experience under my belt, I've written for multinational insurance giants, household names and government agencies. I've also enjoyed working with therapists, coaches and even a brewery.
Whether my words have ended up on a website, in a high-street holiday brochure or on a bag hang-tag, I like to think that I've helped people to make sound decisions on how to use their time and money wisely - as well as building brand reputation and authority.
Born and raised in Cornwall, I have a First from Falmouth College of Arts in English with Media. Now living in the South East, I work in the area but my client-base is worldwide. I go home to Cornwall as often as I can and I'm often in Norwich, working for the area's premier writing agency, Grafik Language.
I've a background in education and early years, green fingers, and a very different kind of running and lifestyle blog: The Queen of Small Things.
A couple of times a year I disappear off to a writers' retreat in the Dordogne to craft my novel about love, loss and peaches in the plush countryside of rural France.