You have a story A real one: messy, imperfect and a bit raw in places. Yes, it's one of achievement, hard work and bravery, but there are also rough edges and things you'd rather keep hidden. In my experience, these shadowy places are where the magic lies: nuances that will make the people you want to reach sit up, take a breath and realise that there's someone else out there who knows how they feel. So, rather than hitting 'remove background' on the picture of your life, del

Are you using AI to write your content? It can be great as a tool but if you're using it to produce it from scratch, you're missing out: on developing your thoughts, tone and on connecting your audience.

How to write thought leadership with AI. The short answer is: please don't. Here's the long answer: please don't, because... According...

How do you reach your ideal clients without ignoring the political elephant in the room? Top tips for empathetic souls who don't want drama.

What’s your coaching business focus for 2024? If it's to get more clients you love working with, then let it be guided by the question:...

What’s the secret to writing good copy for coaches? Originality. I realise the irony of this statement, in that everyone seems to be...