Do you have a nagging doubt that you're letting your readers down? You're white-hot with social media and you've a creative vision to die for but your wording, is well, not really you. It not quite right but you can't quite put your finger on it.
One question I know I'll get asked every time I go to a networking meeting is 'what does a freelance copywriter do?'. I explain that my words end up in brochures, on websites - sometimes even on beer mats and bag labels and up go the eyebrows.
I’ve spent years working in the industry and if I’ve learnt one thing, it’s that setting words down on the screen straight off the blocks is an inefficient use of time - even if you've got a tight deadline.