Blog ideas for coaches

If you've found your way here through a Google search, then welcome; I'm glad you did. Because although you've sat in front of a blank screen for a while, or you've been told by your business coach to start putting yourself out there, your mind is elsewhere and you've been taken over by panic.

I know for a fact that you've got loads of good ideas to write about but at the moment they're not in the room with us. Or you've got a brilliant and unique approach to coaching but you're not too confident about sharing it.

It's OK; everyone goes through this at times but what you have to say is important and what's more, it gives your audience a true taste of who you are and what you do. And that's what converts readers into clients.

So in this short piece, I'd like to take you through a few approaches that I've been using with my clients for years. They're tried-and-tested, and I hope they work for you too.

Because blog ideas for coaches don't always come easy.

Unlock your flow through sharing who you are

'When we

aligned with the essence of who we are, then what needs to be communicated through us...can flow. When our creativity feels blocked or stagnant, it isn't because the waters have dried up. We might fear this. But the truth is that self-awareness is the key to unlocking our creative flow.' ~ Meggan Waterson.

What problem have you come here to solve and how do you do it like nobody else? The clues are often in our lives: situations we've overcome, avoided, or are dealing with right now. Do they come around in patterns or waves in your life? Have you noticed any trends?

These are deeply personal questions that you don't have to share with anyone else but they can covertly inform what you write about. Rather than being visible themes, allow them to nurture your subject and word choices like an underground river. So you might feel uncomfortable writing about events in your own life but you do have direct access to what these things feel and look like and your reader will find something oddly familiar about you and they'll warm to your authenticity.

If you're stuck, you're likely trying to tell someone else's story. Stop it because I can assure you, yours really is rather fabulous.

Don't be scared to be a complete nerd

We all have something that we could talk about for thirty minutes straight without drawing breath. I personally love it when someone goes off like this because I find myself riding the enthusiasm more than the words.

If you're fearful that people are going to glaze over, here's a tip: make it relevant to them by showing how it'll make their life better. And, let's not forget, the right people will lean in and take in every word. You never know who's out there looking for your brand of obsession.

Challenge the status quo

Is there a trend in your industry that you're really not on board with? I'm not saying here that you should start a fight for the sake of it but this often gets people thinking, which is a good thing.

It opens debate, shows people your values and what you stand for, and puts you apart from the competition. I always say what people read about you on your website and online is the first conversation they have with you, long before they've even booked a call. They get to know you through your opinions and the way you express them. In effect, they hear your voice, and if it's the same as the one they literally hear when you physically speak, they're reassured that you're consistent and trustworthy.

Share stories from the rock face

The everyday conversations you have with clients are solid gold. Their challenges and the way you work on them together are the best mine of content you could wish for. If you've been doing this for long enough, trends will emerge which will flex over time. You'll notice cause and effect, when variables change results and what happens when no action is taken.

Long before it's popular online, you'll find it in the exchanges you have on the ground. If two or more of your clients find the same stone in their shoe, chances are, it's going to be the next big thing and you can get in there before anyone else does. Again, not just for the attention but because you want to make a genuine difference.

This is the kind of fresh content that your audience will find memorable and useful.

So as a recap:

• Be yourself - because that's where your flow is. Tell your own story.

• Show off your knowledge - because it's valuable and lifts your energy.

• Invite debate - because you're not like everyone else and that's a good thing.

• Share knowledge from the field - because no one else can tell these stories like you.

Here are a few quick-fire ideas to get you going:

• Discuss one worrying or emerging trend you're noticing in the field right now. What's unique about it, how does it impact your clients, and what's the solution?

• What do you know that nobody else seems to? It's blindingly obvious, but everyone else seems oblivious.

• If you've worked with an SEO expert recently, run through their list of search terms until you find one that shines. When it catches your attention like a shiny stone, explore why it's fascinating.

• What do you love about what you do? What do people come to you for help with, and what do they thank you for afterwards (hint: it's rarely the same thing)?

• Is there a particular technique you've been using for years or something new to your toolkit that just seems to get to the bottom of things? What is it and how does it work? (Remember to share the what, not the how - that's what they come to you for).

If you're still stuck, read more expert ideas for slowing down and digging deep here.

As always, I wish you all the best in your writing. I bloody love it when someone opens up and starts sharing their magic.

If you've found this helpful, please leave me a comment, drop me a message or share it with a friend/colleague.

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Happy writing!