07870 625357 | amanda.fearn@liftcopywriting .co.uk
07870 625357 | amanda
things are looking up
What is copywriting?
The instruction manual you got with your new kettle; the hangtag that inspired you to pick up a backpack for your daughter's gap year; the article you read about Norfolk wildlife on a travel company website. All copy written by a copywriter. You'll find our words in a motto on the wall of a call centre; at the heart of a multinational's recruitment policy or on a beer mat in a trendy bar.
Words that define a city, invisibly colour how you see a brand, melt your heart when you least expect it.
That's what I do.
Punchy, powerful words dropped onto a page.
And subtle, gently persuasive words that take the reader on a memorable journey.
Or a thousand great ideas quietly distilled into one, vibrant concept.
Good copy reaches beyond jargon to deliver ideas to real people, every day.
There is no investment like it, so let me choose your words carefully.
Concept: one powerful idea can unite a workforce, charge the market or change attitudes to a product overnight. I've worked on projects where we've whittled a collection of several hundred words into one, sharp intention. I can take you through branding, messaging and tone of voice to help you say the right things to the right people.
Direct: pick up a brochure and it's easy to get lost in photography and design but I believe good underpinning copy is the way-marker that leads human beings on a journey from firing the neurons to closing the deal. From small, boutique family firms to well-loved national holiday companies, I've put my text to some high-profile products and some cool, beautiful things too.
Digital: on-line marketing never sits still. Blogging, social media, SEO - we learn the rules just in time for them to be broken. Experienced in subtly burying keywords in persuasive web copy and creating eye-catching snippets for tea-break browsers, I can help you put your ideas where you want them to be seen.
Authority: reputation is everything. I've spent considerable time writing intricate, research-heavy and authoritative thought-leadership pieces, as well as light-hearted, fun but newsworthy press releases. High impact or smooth and persuasive: I'll help you tell your story in the way that's best for you.
I take non-disclosure agreements and confidentiality very seriously
which is why I'll not share details of specific projects here. Please contact me for an informal chat to find out more.
If you want a real-time testimonial, talk to some of the people I work with.
Contact Kelly Smith at or Jason Roberts at if you would like to know what they think of my writing.
I work mainly from my office on the Surrey and Hampshire border overlooking the garden but I'm also happy working in-house. Flexible, competent, reliable, I can pick up last minute jobs or work on long-term projects. Whatever you need.
Friendly, approachable and down-to-earth, I'll write you good quality copy that uplifts - and works.
Contact me for a chat about your next step:
Tel: 07870 625 357 | Email:
Or drop me a line: