Want to write killer copy that sells? What if I told you that you don't have to sell out in order to sell? Read on, lovely reader, read on.

As a copywriter, I think it's a shame that sometimes a focus on SEO, algorithms and technical strategy can remove shine, playfulness and...

How to get over writer’s block: something I’m asked about all the time. I don't know about you but I find it's a vicious circle: while...