Copywriting, content and strategy for the tourism industry
Writing the language of Cornish holidays
BE CLOSE ENOUGH TO THE COMPETITION TO BE
FOUND
BUT DIFFERENT ENOUGH TO BE
CHOSEN
You know what you do well
But how do you let your future guests know about it?
If you're struggling with:
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How to describe what you offer.
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Lack of confidence.
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Booking site listings that don't really sound like you.
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Uncertainty about how to talk to your market.
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Website copy that doesn't match your vibe.
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Social media strategy.
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Sounding like everyone else.
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Feeling overwhelmed with it all.
Then you've come to the right place for help.
WHAT CAN I
WRITE
FOR YOU?
Booking-worthy copy for your website
Homely property listings with a strong sense of place
Story-filled SEO blogs for visibility
Glossy magazine content for choosy holidaymakers
Social media captions for your location pics
Ethical strategy for ecotourism
Brochures, pamphlets and directory listings to inspire your ideal guest to stay, return and tell their friends
HOTELS, B&Bs and RESORTS
Rooms for comfort, luxury or adventure
One place (or brand) but so many ways to stay: weekend adventures, romantic breaks, family weeks, beach getaways, winter retreats. Your resort, hotel or B&B leaves a unique imprint on everyone who comes through the door. What do you wish people knew about you? Let's put this into words.
SELF CATERING and RETREATS
A sense of place that's more than just a place to stay
When you've taken care of every detail, make sure it shows up in your marketing. Whether it's a hideaway shepherd's hut, an eco retreat or a low-beamed harbour-side cottage, your home-from-home is your pride and joy. Let's tell the story of what it feels like to stay and then long to return.
ATTRACTIONS AND ACTIVITIES
Real-time memory-making on the go
Are you one of the region's hidden gems? It's time to raise your profile. It doesn't matter if you take people out of their comfort zone or encourage them to come indoors on a dreary day, your brand of adventure, immersion or wonder deserves a slice of the action. Whose bucket list do you want to top?
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I'VE WRITTEN FOR:
Hoseasons
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Digital and print copy, including brochures and accommodation listings for high street travel agent shelves.
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Destination guides, B2C campaigns, internal comms, advertorials, strategy and brand language guidance.
Cottages.com
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Brand language and strategy.
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Digital and print copy, product updates and listings.
Visit Norwich
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Brand development including writing the brand language guide and strategy.
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Digital and print copy from website content to promotional launch postcards handed out in the city.
Norfolk Broads Authority
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Digital copy and content, including what's on, how-to and what-to-do guides for families, weekend visitors and outdoor enthusiasts.
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Destination guides to inspire sailing, hiking, nature-spotting and historical adventures.
Why holidays and tourism?
I'm Cornish-born and bred, and I love being outside. I spent most of my childhood riding the bus with my mother and then disappearing down nettle-sided footpaths and over muddy stiles to find a patch of grass to enjoy packed fruitcake and warm orange squash. Summers on sun-baked beaches, finding tiny shells in the sand, or dodging showers in seaside towns. Windy coves with hot chocolate chops, or braving the waves crossing the Carrick Roads on the ferry.
Cornwall is in my bones and I love the nooks and crannies nobody else knows about. Pulling on my walking boots, I love wandering down Pistil Meadow, lingering among the Merry Maidens, catching my breath at Hell's Mouth or meandering around the creek at Coombe. The county is rich in culture, history, delicious cuisine and natural gems - who wouldn't want to show it off?
But being a brand copywriter for the tourism industry is about more than the whimsy. I love that today's GEO and SEO content is all about striking a balance between human desire and digital insight. It's where tech and the natural world come together in storytelling to stir the soul and please the algorithm.
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For coaching: select the right service for you and book online.
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For brand language guidance, you can book directly here but please feel free to talk to me first if you want to.
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For copywriting: book a free virtual coffee to tell me what you need, I'll talk you through the process and then if we decide we're a good fit, I'll get to work. I'll give you everything you need to know about costs, payment options and timings upfront.
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If you're not sure or you want to know more about me and what I do, please book a free chat.
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Already working with a website designer or an agency? No problem. Joining a team or leading a project is all part of the job.
HOW TO
WORK
WITH ME
