Developing a 45-second networking presentation or how to prep a snack-sized word salad

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Just a taster of my Word Workshop but I've more to share. Please contact me if you'd like to know more.

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Let’s start thinking about your presentation (don’t write anything yet, unless it’s to jot down a few notes). A good networking introduction should cover three things:

 

• What do I do?

• Why do I do it?

• Why should anyone care?

 

Think about five words for each of the four bullet points.

 

Keep it quick-fire. Only allow yourself thirty seconds or so per category – this needs to be an instant, impulsive reaction.

 

• How do you describe yourself, who are you? 

• Your St Tropez you. 

• Your Wall Street you. 

• Your gift – and by this, I mean the human value of what you give to the world. 

 

You’ll have a word bank of around twenty words now

 

• Expand on them if you like (a thesaurus can help)

• Sit with them for a minute – are there any that start to shine? Circle them, these are your words.

 

Don’t skip this step – it makes sure the words you choose really reflect you and you don’t fall into cliché.

 

Now construct your profile – initially write just one sentence for each.

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• What do I do?​

• Why you do it?​

• Why should anyone care?​

 

Expansion:

 

• Develop your word bank – it’ll change as your business grows.

• Allow yourself to disappear down the rabbit hole that is thesaurus.com.

• Adapt the text for other platforms.​

 

When it comes to writing remember, less is more but make sure every word counts.

 

I’ve taken you through the basic steps of branding, concepting, tone of voice and constructing a piece of writing. Often a tricky task, so feel proud of your accomplishment.

 

If you’d like a little more help, please call me, check out my Facebook page or have a nose around the blog for more tips.

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