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Why your story matters

What do I do? Why do I do it? Why should anyone care?

Three questions that should run through anyone's mind when they're thinking about spending any more than a few pence on advertising. I can't count the amount of times I've sat on the Tube reading poorly written words with massive exposure, on what must be a very expensive platform. Oh goodness.

I've a networking meeting tomorrow and with only a 45 second slot to promote myself, I thought what better opportunity to condense into just a few words what I do and why anyone should care. So here goes:

"To express yourself effectively, you need to convey your vision, your mission and your identity. To motivate your audience to interact with you, whether that's approaching you, clicking a link, giving you their trust or buying your product or service, you must tell them what's in it for them. You have to tell a story and stories need words.

That's where I come in. I'm the wordsmith that puts the words together so your audience enjoys your tale, not even knowing you've told it."

Balancing coffee in one hand and notebook in the other, I'm sure I'll manage to remember most of this.

How well do you feel you express yourself? Is there a gap between what you're trying to say and what you think your audience is hearing? If there is, you need a commercial storyteller, like me.

Don't throw your money away on an expensive all bells-and-whistles website (or indeed fancy advertising for bored commuters) unless you've got your story sorted.

If you think it's time you changed your tune, get in contact for an informal chat.

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